MR.DING

MR.DING is a ready-to-eat food brand that focuses on the modern dining table and the memory of oriental flavors. It is devoted to delivering warmth and comfort to fast-paced lives through a single bowl of hot food.

The brand name draws from the form of the ancient Chinese cooking vessel “Ding” and the persona of a gentleman, combining traditional utensils with human character to build a visual identity system rich in cultural depth and emotional appeal.

The logo design centers around the iconic “Ding” shape, simplifying the rounded contours of traditional cookware into a modern geometric silhouette. A bowler hat is placed atop, giving rise to the personified figure “Mr. Ding.” The overall form is stable yet friendly, with four legs naturally grounded, symbolizing reliability, warmth, and a steadfast dedication to flavor. The Chinese and English logotypes are arranged in symmetrical balance, with bold, weighty typography that conveys trust and professionalism in the food industry.