CHIC

CHIC is a high-value jewelry brand designed for young individuals who seek personal expression with a touch of elegance. With a light-mature aesthetic, it encourages effortless style through everyday wear.

The logo centers on the letter “C”, reimagined with a bracket-like form that symbolizes both openness and inclusivity. Like a pair of open arms, it gently embraces individuality and reflects the brand’s philosophy of self-expression and aesthetic independence. The mirrored “C”s create visual tension and balance, shaping a distinctive and composed identity.

The typography strikes a balance between clarity and softness, with clean, upright lines that evoke both confidence and grace. The bilingual presentation of “CHIC 绮丽” strengthens brand recognition while maintaining visual harmony across applications.

Overall, the identity is understated yet refined—adaptable to digital and physical touchpoints—resonating with the modern wearer’s desire for design, quality, and quiet sophistication.