Founded in Hangzhou
in January 2015, NIO Design is a creative agency specializing in brand strategy, visual identity, and cross-disciplinary design. We collaborate with forward-thinking clients to create distinctive brand experiences and meaningful creative solutions. Guided by the belief that “Nothing Is Ordinary,” we bring clarity, originality, and lasting impact to every design challenge.

NIO Design works across brand strategy, visual identity, graphic communication, and digital experiences, without being limited to fixed categories. We also welcome projects that fall outside familiar definitions and bring in the right collaborators when broader expertise is required.
Our work often includes, but is not limited to:
  • Brand strategy and positioning
  • Naming and verbal direction
  • Logo and visual identity systems
  • Packaging, editorial, and graphic communication
  • Websites, interfaces, and digital experiences
  • Cross-disciplinary creative collaboration
If your project doesn’t fit neatly into these categories, feel free to get in touch. Some of the most interesting collaborations begin with a question that has yet to be clearly defined.
Nearly two decades in design have reinforced one belief: good design is not only about form—it begins with understanding and trust.
I value every client’s trust and welcome every new challenge. You deserve design that truly works, and I’m ready to bring my experience, judgment, and energy to it.
— Gao Yuan, Founder of NIO Design

We work with over 30 top-tier brands and industry leaders. We could also work with you!

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In nearly two decades as a designer, I’ve seen plenty of poor designs—and worked with my share of difficult clients.
But I’ve always believed that design is a bridge built on trust.
To every client who puts their trust in me: you deserve great design, and I’m always ready for the next challenge.

— Gao Yuan, Founder of NIO Design